After-sales service is a variety of service activities provided after the sale of goods. From the point of view of marketing work, after-sales service itself is also a means of promotion. In the follow-up stage, the sales staff should take various forms of cooperation steps to improve the reputation of the enterprise through after-sales service, expand the market share of the product, and improve the efficiency and income of the sales work.
After-sales service is the most important part of after-sales service. After-sales service has become an essential element for enterprises to maintain or expand market share (such as Shuda, Tmall, Jingdong, etc.). The quality of after-sales service can affect the satisfaction of consumers. At the time of purchase, the relevant provisions of the warranty and after-sales service of the goods can enable customers to get rid of doubts and swing forms and make up their minds to buy the goods. High-quality after-sales service can be regarded as the product of brand economy, in the fierce competition in the market society, with the improvement of consumer awareness of rights protection and the change of consumption concept, consumers are no longer only concerned about the product itself, in the case of similar products in quality and performance are similar, more willing to choose these companies with high-quality after-sales service.
Objectively speaking, high-quality after-sales service is the product of brand economy, and the after-sales service of brand-name products is often better than that of brand-name products. The price of brand-name products is generally higher than that of miscellaneous brands, on the one hand, based on product cost and quality, but also because the sales strategy of brand-name products has taken into account the cost of after-sales service.
